Ofner is a renowned Brazilian brand celebrated for its premium confectionery, offering artisanal panettones, chocolates, and sweets for over 70 years.

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For the 2024 Christmas campaign, I was responsible for bringing the visual identity, developed by the creative team, to life across a variety of materials. Building on the core concept, I created a wide range of assets for both online and offline platforms.

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My work included the design of store merchandising materials such as catalogs, banners, and totems, along with social media posts, email marketing layouts, and paid media pieces. By carefully adapting the original visual direction, I ensured consistency and impact across all customer touchpoints, helping to enhance Ofner’s brand presence during one of the most important seasons of the year.