Fundação Dom Cabral

Launch campaign for the Bachelor's Degree in Business Administration (2023)

D: Laura Alcará

CD: Antônio Werneck, Heitor Piffer

Fundação Dom Cabral (FDC) is widely recognized as the leading business school in Latin America, with over 45 years of experience in executive education. In 2023, the institution expanded its academic portfolio by launching its first undergraduate program in Administration and hosting its first edition of Experience Day event for high school students.

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I had the opportunity to contribute to both projects, shaping the communication and visual strategies directed at different target audiences.

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For the undergraduate launch campaign, I worked from an existing visual base previously developed by the institution, evolving it into a more robust and cohesive identity for the campaign. I participated in all stages of development, from research and moodboards to final design, creating banners, booklets, event stands, and social media content. The challenge was to maintain consistency with the existing material while expanding it visually to meet broader communication needs.

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In parallel, I redesigned the visual identity for Experience Day, an immersive event that introduces FDC to high school students, parents, and teachers. I refined the graphic system based on the event’s previous edition and developed a series of branded materials, including t-shirts, cups, eco-bags, posters, and digital assets.