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Frango Assado

Rebrand (2022)

D: Laura Alcará, Amanda Bellani, Amanda Piva Brito, Gabriel Catte, Paula Robinson

CD: Flávio Alexandrino, Heitor Piffer

With over 70 years of history, Frango Assado went through a major brand transformation, embracing a modern identity while honoring its rich tradition and emotional connection with customers.

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In this project, I was responsible for bringing the new brand concept, developed by the branding team, to life across multiple touchpoints. I designed packaging, campaign key visuals, and reimagined the visual communication in-store and out-of-store for restaurant units across Brazil. This included materials such as menus, signage, outdoor media, promotional displays, and ambient design elements.

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The rebranding project not only revitalized the brand’s presence but also received national and international recognition, including a D&AD Awards 2023 and a nomination for the Prêmio Brasileiro de Design 2023.

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