This campaign targeted students looking to transfer to Fundação Dom Cabral’s Administration program, emphasizing the institution’s innovative and high-quality academic offering. The visual concept combined a mature, refined look with a youthful and spontaneous tone. A central element was the character stepping out of a square, representing the idea of breaking free from conventional thinking.

 

A notable aspect of this project was the integration of AI-generated imagery. At the client’s request, we used AI tools to create the initial visual concepts, which allowed for rapid exploration of poses, expressions, and compositions. These images were then carefully edited and customized to match the brand's tone and visual identity. This process blended creativity and technology, delivering a campaign that felt both current and conceptually strong.